MSP Expo
Ireland
A day for the people who run Ireland's MSPs.
One room, a working exhibition floor, and five straight conversations about growing a managed services business, from where the market sits now to the day you sell. Free to attend for MSPs.
9:00am - 3:30pm
A new event, built for the MSP channel
MSP Expo Ireland is a new one-day event from Renaissance, built for MSP owners, directors and senior professionals across Ireland and Northern Ireland. It sits alongside Cyber Expo and Conference Ireland, our flagship now in its ninth year, and brings the same standard of programme to the managed services channel.
The day pairs a working exhibition floor with five panel sessions about running and growing an MSP. The conversations follow the shape of the business itself, from the state of the market through recurring revenue and the technology stack to mergers, acquisitions and the exit.
It's free for MSPs to attend, funded by our vendor partners. Attendance is by registration, so the sessions stay focused and your time at the stands is well spent.
One day, the arc of an MSP
Five 30-minute panels, moderated conversations rather than presentations. The programme runs the length of a business, from where you are now to where you might end up.
The State of the Irish MSP Market
Where the market sits right now: consolidation, pricing pressure, and how client expectations have shifted over the past year.
The Financial Model Behind Growth
The numbers underneath a well-run MSP, and the metrics buyers and lenders actually examine as the business grows.
Building Recurring Revenue
Moving off project income towards contracted monthly revenue, and how to price it without giving margin away.
Choosing and Consolidating Your Stack
Cutting vendor sprawl, where consolidation genuinely helps, and how to judge whether a technology is worth a managed service.
Mergers, Acquisitions and the MSP Exit
What buyers look for, how MSPs are valued, and why the groundwork for a sale starts years before anyone opens a conversation.
Draft programme. Session line-ups and speakers confirmed closer to the day.
The State of the Irish MSP Market
Full panel to be announced soon.
Alan Kelly
Alan Kelly is a Lead Technical Sales Consultant based in Cork, working closely with managed security service providers (MSSPs) and end customers to deliver effective cybersecurity solutions. Alan focuses on enabling partners to leverage security technologies and services, while also advising organisations directly on the best approaches to address their specific cyber challenges and requirements.
He brings strong experience across areas such as XDR, SASE, threat intelligence, and managed security, helping customers enhance their visibility, detection, and response capabilities across increasingly complex environments. Alan is particularly focused on translating technical security challenges into practical, business-aligned solutions.
In his role, Alan collaborates with partners, customers, and internal teams to design and deliver scalable security strategies that support evolving infrastructure and threat landscapes.
Alicia Shepherd
Alicia Shepherd is the Community Manager for the UK & Ireland, where she builds and nurtures engaged professional communities across the region, with a strong focus on collaboration, relationship-building, and strategic impact. Widely respected for her integrity, energy, and people-first approach, Alicia is a regular contributor to industry events, panels, mentorship initiatives, and judging panels, where she is committed to developing future-ready leaders and fostering meaningful impact across the tech community.
The Financial Model Behind Growth
Full panel to be announced soon.
Jon-Marc Wilkinson
Jon-Marc has been working within the IT channel for 23 years and joined WatchGuard in 2010 to raise awareness of the risks posed by cyber criminals. Recently there has been an increasing requirement to guide partners through a process of transformation, from value added reseller to Managed Security Provider. Enabling the UK channel to adopt a managed approach to security has resulted in tremendous growth within our partner community, whilst improving our customers' security posture, protecting them against increasing levels of advanced threats.
Adam Morris
Adam is an experienced leader in the MSP industry, having founded and grown Avagio IT Services, a leading MSP in the South West of the UK. After nearly 20 years of building Avagio into a highly profitable and mature MSP, he sold it in 2021 with the aim of focusing on new challenges and opportunities.
Adam is a firm advocate of lifelong learning, peer support and accountability, and the wider aspects of building high-performing teams and companies. He is passionate about helping other MSP owners build the business they want and bring balance to their lives.
In 2021 Adam co-founded The MSP Finance Team with a mission to raise MSP market financial maturity. Led by former MSP owners, The MSP Finance Team uniquely understands the pain and opportunity for MSP owners and senior leadership, having experienced the startup, growth and exit phases of the MSP business lifecycle. Services include Bookkeeping, Management Accounting, Virtual Financial Director, MSP Mentoring, and Tax & Compliance.
Adam loves sport and enjoys playing cricket, golf and occasionally table tennis. He also loves music and plays bass with local bands. He lives near Chippenham in North Wiltshire with his wife, two daughters and their dog.
Adam is also co-host of The MSP Finance Team podcast “It's a numbers game”, now with 140+ episodes.
Aiden Lacey
Aiden Lacey serves as Chief Financial Officer of Evad Technology Group (ETG), an Irish managed IT services provider. As a member of the executive leadership team, he leads the organisation's financial strategy, M&A activity, governance framework, and commercial performance initiatives. A Chartered Management Accountant (ACMA, CGMA), MBA graduate and holder of a Diploma in Taxation from Chartered Accountants Ireland, Aiden has built a career at the intersection of finance, strategy, growth, and technology.
He has a particular interest in developing long-term performance strategies that drive sustainable growth, operational excellence, and robust financial outcomes. Drawing on experience across acquisitions, business transformation, and strategic planning, he focuses on the key financial and operational drivers that support scalable growth, enhance enterprise value, and position businesses for long-term success.
Building Recurring Revenue
Full panel to be announced soon.
Tor Gudmestad
Tor Gudmestad is a Senior Account Manager at usecure with over 15 years of sales experience and a background in stage and screen. He serves as a dedicated point of contact for MSPs both within and outside EMEA, supporting partners through every step of their go-to-market journey, from initial demos to seamless customer onboarding.
Viral Vora
Viral Vora is Distribution Manager for the UK, Ireland and South Africa at Hornetsecurity, a position he has held for over five years. Across his career, Viral has 15 years of experience in IT hardware, software, and cybersecurity markets. He works closely with channel partners to strengthen security across Microsoft 365 environments, with a focus on AI-driven threat protection, compliance, and scalable services for MSPs.
Choosing and Consolidating Your Stack
Full panel to be announced soon.
Mark Olding
Mark Olding is a passionate cybersecurity professional with deep expertise in Channel Enablement, Endpoint Security, Email Security, and Threat Protection. As an MSP Product Specialist at Bitdefender, he helps partners stay ahead of evolving threats through cutting-edge MDR and threat intelligence solutions.
Known for his engaging public speaking and impactful partner training sessions, Mark brings complex cybersecurity topics to life, empowering MSPs and channel partners to build stronger, smarter security practices.
Before joining Bitdefender, Mark worked as a Channel Sales Engineer at Mimecast, driving MSP and distribution enablement for multilayered email security and human risk management. He has also held senior presales roles at Sophos, Kaspersky, and Symantec, helping organisations and partners elevate their cyber resilience through endpoint, XDR, and cloud security innovation.
Mergers, Acquisitions and the MSP Exit
Full panel to be announced soon.
Daniel Welling
Daniel started his IT career in 1995 in VAR sales roles, which led to forming an IT support business (what today we call an MSP) in 2002. The business developed over 12 years, ending in a trade sale in 2014.
Daniel has remained involved with the MSP market as an active member of MSP communities, while working with MSPs as a mentor, recruiter, M&A deal maker and advisor.
In 2021 Daniel co-founded The MSP Finance Team with a mission to raise MSP market financial maturity. Led by former MSP owners, The MSP Finance Team uniquely understands the pain and opportunity for MSP owners and senior leadership, having experienced the startup, growth and exit phases of the MSP business lifecycle. Services include Bookkeeping, Management Accounting, Virtual Financial Director, MSP Mentoring, and Tax & Compliance.
Daniel advocates MSP community involvement, signposting to groups including GTIA and Tech Tribe. He has hosted the London Tech Tribe chapter since 2019, from its original branding as London SBSC, as well as curating events such as the annual Brands Hatch MSP Meetup.
Daniel is also co-host of The MSP Finance Team podcast “It's a numbers game”, now with 140+ episodes.
Tristan Bateup
Tristan has extensive experience in the cybersecurity industry, helping channel partners arm themselves with the right technology and services to offer the highest level of protection to their customers. He has worked on both the distribution and vendor side of the cybersecurity industry and is currently Channel Director for UK and Ireland and Country Manager for Ireland at SonicWall, where he is responsible for building and expanding a community of trusted partners and customers and driving growth in the region. Tristan speaks regularly at events throughout the UK and Ireland on the ever-evolving cyber threat landscape.
Kevin O'Loughlin
Kevin O'Loughlin is the co-founder and CEO of Nostra, one of Ireland's fastest-growing managed IT service providers. Since founding the company in 2006 with four staff in a small windowless office, he has scaled it to over 300 employees and 1,000+ clients across offices in Dublin, Galway, Cork and Belfast.
Having lived the journey from startup survival mode, including digging the business out of early debt, to a market leader with a 98% client retention rate, Kevin knows first-hand what it takes to scale. He's passionate about sharing those hard-won lessons with founders of startups and scale-ups navigating growth, people and technology.
Two floors, both live all day
The exhibition
- Meet the people behind the leading MSP and security solutions
- Network over breakfast, lunch and refreshments
- Explore solutions and find the right fit for your MSP
- Take your time between sessions
The conference
- Five panels of 30 minutes across the day
- Moderated conversations, not a run of slide decks
- Ideas you can take back to your own business
- Questions from the floor, so the sessions stay a conversation
The brands on the floor
A group of exhibitors on the day, with several taking a seat on the panels. More exhibitors will be announced in the coming weeks.
Hornetsecurity is a global cybersecurity provider specialising in cloud-based email security, backup, compliance, and security awareness solutions for Microsoft 365 environments. Its partner-first platform helps MSPs and organisations protect users, data, and communications while simplifying security operations in an increasingly AI-driven threat landscape. With a presence across multiple regions and a growing portfolio of integrated services, Hornetsecurity supports thousands of partners worldwide in delivering layered protection that meets the demands of modern hybrid work and evolving compliance requirements.
Visit Hornetsecurity
At Bitdefender, cybersecurity isn't just what we do - it's who we are. For over two decades, we've been at the forefront of protecting individuals, businesses, and governments against sophisticated cyber threats and attacks. Our AI-driven technologies and world class security expertise make us a trusted partner in safeguarding what matters most. Every day, we protect millions of users, delivering award-winning solutions that combine innovation, performance, and ease of use. Our commitment extends beyond technology; we collaborate with global law enforcement to dismantle cybercriminal networks, discover, and expose emerging threats, and help make the digital world a safer place.
Visit Bitdefender
Red Sift enables organizations to anticipate, respond to, and recover from cyber attacks while continuing to operate effectively. The award-winning Red Sift application suite is the only integrated solution that combines four interoperable applications, internet-scale cybersecurity intelligence, and innovative generative AI that puts organizations on a robust path to cyber resilience. Red Sift is a global organization with offices in North America, Australia, Spain, and the UK. It boasts a global client base across all industries, including Domino's, ZoomInfo, Athletic Greens, Pipedrive, and top global law firms. Red Sift is also a trusted partner of Entrust, Microsoft, Cisco and Validity, among others.
Visit Red Sift
usecure helps MSPs turn human risk reduction into a service that's easy to sell, easy to scale, and easy to prove. Our fully automated Human Risk Intelligence (HRI) platform lets you deploy across multiple tenants fast, keep client risk moving down over time, and show progress with clear, client-ready reporting. Trusted by 2,000+ MSP partners and 15,000+ organisations worldwide, usecure is well known in the channel for innovation and results, including Pax8's “Most Valuable Vendor of the Year”, and a finalist for CRN's “Cybersecurity Vendor of the Year” in 2025. Built for MSPs, usecure runs in the background to spot high-risk users, deliver the right training, and track behavior change through data-driven risk analysis, without piling more work on your team.
Visit usecure
LevelBlue is the world's largest pure-play MSSP, relentlessly defending organisations against evolving threats with AI-powered defence and elite human expertise. We deliver advisory, managed security, and incident response services that reduce risk and strengthen resilience. Our global team works alongside customers to anticipate emerging threats, harden defences, and respond rapidly when incidents occur. Backed by deep threat intelligence and a partner ecosystem that spans industries and geographies, LevelBlue helps organisations of every size build the cyber resilience needed to operate with confidence.
Visit LevelBlue
CyberSmart is the UK's leading cybersecurity platform for SMEs and the partners that support them. A recognised market leader in Cyber Essentials delivery, CyberSmart helps organisations achieve and maintain compliance with UK and international frameworks including Cyber Essentials, Cyber Essentials Plus, Defence Cyber Certification, NIS2 and E8. Through a single, scalable platform, CyberSmart combines continuous protection, certification, training, and resilience to deliver Complete Cyber Confidence. The platform is designed to make robust security accessible, affordable, and easy to manage for businesses of every size.
Visit CyberSmart
For more than 30 years, SonicWall has championed a partner-first approach, combining purpose-built technology, cloud-delivered security and real-time threat intelligence to help businesses prevent breaches, reduce risk and stay operational. With a unified cybersecurity portfolio and a global community of 17,000+ partners, SonicWall enables managed service providers to protect networks, cloud environments, endpoints and applications while delivering measurable business outcomes - including stronger breach prevention, compliance, cost efficiency and reduced human error.
Visit SonicWall
WatchGuard® Technologies, Inc. is a global leader in unified cybersecurity. Our Unified Security Platform® approach is uniquely designed for managed service providers to deliver world-class security that increases their business scale and velocity while also improving operational efficiency. Trusted by more than 17,000 security resellers and service providers to protect more than 250,000 customers, the company's award-winning products and services span network security and intelligence, advanced endpoint protection, multi-factor authentication, and secure Wi-Fi. Together, they offer five critical elements of a security platform: comprehensive security, shared knowledge, clarity & control, operational alignment, and automation. The company is headquartered in Seattle, Washington, with offices throughout North America, Europe, Asia Pacific, and Latin America.
Visit WatchGuard
Omada delivers a comprehensive Software Defined Networking (SDN) platform designed to meet the needs of businesses of all sizes. By seamlessly integrating access points, switches and gateways, Omada enables organisations to manage their entire network infrastructure through a single, unified interface. With Omada's robust, scalable architecture, businesses can grow without network limitations. Across the UK&I, customers are supported by a dedicated team of over 30 sales specialists and a 120,000 sq. ft National Distribution Centre, ensuring consistent service, availability and long-term support.
Visit Omada
ThreatDown, formerly the corporate business unit of Malwarebytes, delivers elite Managed Detection and Response from a single console, without the complexity. Fueled by world-class threat research and proprietary AI engines, its lightweight agent deploys in minutes and delivers high-efficacy protection that consistently outperforms the competition. Recognized by MRG Effitas, AVLab Cybersecurity Foundation, and G2 as a leader in threat detection and response, ThreatDown stops the threats others miss. The company is headquartered in California with offices around the world.
Visit ThreatDownIn the middle of Dublin
Medley sits on Fleet Street East in Temple Bar, a few minutes' walk from College Green and the main transport links.
Medley
A two-floor city-centre venue, with the exhibition on the ground floor and the conference on the mezzanine above. Walkable from Luas, DART and city bus routes, with plenty of hotels on the doorstep.
Directions
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Claim your place
Registration is free for MSPs. Tell us who you are and we'll send you the details and your confirmation.
Free to attend · Places limitedGTIA Dublin
Chapter Launch
Be Part of the Dublin Chapter from Day One
On 4th November, the Global Technology Industry Association (GTIA) is launching its Dublin Chapter at Medley, running from 3:30pm to 6pm directly after MSP Expo Ireland. Renaissance is proud to support the inaugural launch of this new chapter for the IT channel community on the island of Ireland.
GTIA connects over 2,800 member companies across the global IT channel, spanning dozens of countries and every layer of the technology ecosystem. The UK & Ireland Community brings that network closer to home through local events, peer networking, education and dedicated interest groups focused on the topics shaping the channel today.
This is your opportunity to meet the community leadership, explore the interest groups, and connect with fellow channel professionals. The event is free to attend and takes place at the same venue as MSP Expo Ireland, so if you are attending MEXI you can simply stay on.
Open to the full channel community
This event is free and open to MSP Expo Ireland attendees who would like to stay on after the main programme. Existing GTIA members from across the island of Ireland. Renaissance vendor partners across the channel community. MSPs new to GTIA who are interested in learning more about membership and getting involved.
No prior GTIA membership is required to attend this initial open house meeting, however, all further Dublin chapter meetings will be closed to non-members.
Find out more about GTIA
Explore GTIA membership →
Learn how membership works, what it covers, and how to join the association.
View membership benefits →
Unlimited event registrations, peer networking, educational programming and independent research.
Register for ChannelCon EMEA →
GTIA's flagship EMEA conference for IT channel leaders.
FREE · WED 4 NOV 2026 · 3:30 PM – 6:00 PM · MEDLEY, DUBLIN